• Cruise and Ferry

Improving the ordering experience on Norwegian Escape

Custom Business Solutions’ NorthStar Order Entry system allows guests to order food at their own pace while dining in two of the ship’s branded restaurants

When Norwegian Cruise Line’s much anticipated new ship Norwegian Escape embarked on her maiden voyage in December 2015, she became the first cruise ship to use tablet technology in two branded restaurants. This new technology put the control of the dining experience at the guests’ fingertips, demonstrating Norwegian’s commitment to updating technology on its modern cruise ships.

“Norwegian Escape is Norwegian’s most advanced and luxurious cruise liner that leverages advanced technology throughout,” says Mark Kansley, senior vice president of hotel operations at Norwegian. “Using state-of-the-art technology in these restaurants is another way to improve our onboard guest experience.”

Norwegian Escape’s District Brew House and Food Republic restaurants feature Custom Business Solutions’ NorthStar Order Entry, the hospitality industry’s first omnichannel cloud-based iPad POS system that allows guests to order their own food and beverages directly from their table. This eliminates the need for them to wait for a serving assistant, enabling them to pace how quickly they consume their meal and drinks.

In the District Brewhouse, for example, guests can use the tablets to order craft cocktails,up to 50 different bottled beers and 24 draft beers on tap, including popular Miami craft beer from Wynwood Brewing Company. Meanwhile in the Food Republic food hall, which was developed in collaboration with the Miami-based Pubbelly Restaurant Group, allows guests to order small plates of food. Technology adds to the contemporary vibe of the restaurant with its atrium design, décor that mixes wood, marble and warm fabrics, and expansive views.

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March 14, 2016|Press Features|

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